Check out this story. Sears installs spyware on your computer when you join its seemingly innocuous "community". That they do it is less problematisproblematic than the effort they expend in making sure NOT to tell you that's what they are going to do. One key characteristic of being Powered by Principle is transparency. If they gave consumers a real choice before beginning to spy on their web activity it would be fair play. This isn't. And it is unbecoming on Sears!